Saturday, 6 July 2013

Shopping for Foundation


We all know that shopping for the perfect foundation is one of those tricky things out there that is difficult to master. Should we go to a makeup counter? Should we try and do it ourselves in Boots? Should we just give up and order online, hoping for the best? Personally, I have never been a fan of ordering makeup online if I haven't ever tried it before because I don't know exactly what it is that I am getting. Neither am I a huge fan of going up to a makeup counter. I tend to browse Boots and pick a foundation that often turns out to be all wrong for me. I need to learn to take my own advice.

The most important thing to keep in mind when choosing a new foundation is your skin type. Only you know what your skin is like and so therefore only you can decide if a foundation is going to work for you. Yes, the makeup artists at the counters can advise you which foundation might look good on you but they don't have the first hand knowledge of what it is like to have skin like yours. No one's skin is exactly the same as someone else's so just because your best friend has dry skin too, it doesn't mean that the same foundation will work equally as well on both of you.



A good way to try out a new foundation is to go to a makeup counter and ask for a demo. This means baring all in the middle of a shop when they take off the makeup you have on so you may need a bit of confidence for this one. The makeup artist can help match a shade to you and tell you more about what each foundation does and the coverage it gives. There is no one in the likes of Boots to tell you this so there is an advantage already. They'll happily apply foundation for free onto your face because it means that they are in for a chance of making a sale but don't feel like you have to buy it just because they spent time with you. Take a walk around and decide later - you don't know how the foundation is going to fare on your skin throughout the day just from one glance in the mirror. The lighting in department stores is often very bright and artificial which makes it difficult to see exactly how it looks. Bring a compact mirror with you on the shopping trip and inspect your face in different lights such as outside and in different shops, even in different shop toilets as they tend to have lower lighting. The best way for this to work is to get the foundation applied in the morning, that way you can see how long it will last and if it will still look great when you get home at the end of the day.


By being polite to the makeup girls at the counters (or men, you never know), they will be more likely to give you a free sample to take home! You quite often get free samples when you buy something but they aren't going to give you anything if you just walk up and ask for one straight off. Let them put the foundation on and then ask if you can have a pump of it in the little container you brought with you so you can try it out for yourself at home. It is afterall you that has to put it on every morning so it is only right that you should see what it feels like to do so.

If you are buying in somewhere such as Boots or Superdrug, always remember not to test on your hand. People say this all the time but I am going to say it again. The skin on your hand is a different colour to that on your face so you will most likely end up coming home with one that is way too dark or too light. It's great to start of with testing on your hand to get a feel for the texture and get a general idea of what colours might suit you as then you don't end up with dodgy streaks on your face with colours that are way off. Once you have narrowed it down to a few shades at the most, then start swatching along your jaw or down your neck.

That is all my tips to how to shop for foundation! I don't really recommend buying foundation off the internet unless you know for certain which shade you are because they can often turn out very different to the photograph. It can even depend on the brightness of your computer screen. I really hope this helps someone, even if the tips are quite well known already anyway. If you have any more tips then feel free to share them in the comments for me and the other readers to take into account!

P.S. By the time you read this I will be in America, wooooohooooo! At least I hope so, that's if this whole scheduled post thing actually works...

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